In Santa Catarina, entrepreneurism is constantly promoted, both through governmental incentives and through the support and cooperation of private initiatives.
The potential for growth of the domestic market, the proximity to main consumer centers in the country (South and Southeast regions) and the strategic position in Mercosur area also factors attractive to new projects.
In all financial activities, whether in industry, in farming or in trade, Santa Catarina has a standout position on the national economic scene, and is the leader in various production sectors.
SANTA CATARINA: GDP PER SECTOR
National added value
SOURCE: IBGE 2012
AGRICULTURAL PRODUCTION | ANIMAL PRODUCTION | AGROBUSINESS
The Santa Catarina food farming business reflects the strength in rural areas of the State, which is characterized by the predominance of small properties, of very high productivity.
Santa Catarina is the greatest Brazilian exporter of beef (35%) and chicken (23.7%). It is the lead producer of pork, fish, oysters, mussels and onion, and takes second place in the production of poultry, rice, tobacco and apples.
There are around 190,000 rural properties in the State, most of them small in scale, producing in partnership with companies inserted into the global agro-industry chain.
Agricultural Production: biggest national producer of apples and onions and the second biggest producer of rice, garlic and tobacco.
Animal production: biggest national producer of pork and fish, and the third biggest chicken slaughterer in the country.
TRADE | SERVICES
The share of the trade and services sector in the Santa Catarina GDP in 2012, of 62.1%, is a strong signal of the domestic market’s potential. The consumption of goods and services reflects the social development indexes in the state, for example: the fourth biggest generation of jobs in the country in trade and services (39,024 new jobs in 2014); the biggest number of workers with signed work permit and the highest level of unemployment in the country; and the best Financial Wellbeing Index (IBEE – USP). The state’s Human Development Index – HDIM (0.844 – third biggest in the Country, 2010) also demonstrates the buying power of Santa Catarina people.
Santa Catarina trade figures:
COMPANIES AND WORKERS
Number of local units with retail revenue (2013): 90,412 units
Employment (December/2012): 505,650 people
Source: IBGE, Research Board, Service and Trade Coordinators, Annual Trade Survey 2013.
The sales? volume?of extended retail trade in Santa Catarina grew by 1.4% in 2014.
Source: SC in Figures | FIESC
Figures in the Santa Catarina services sector:
COMPANIES AND WORKERS
Number of companies: 80,133 units
Employment (2014): 955,362 people
Source: CAGED, 2014.
Florianópolis is the Brazilian state capital with the highest population percentage in class A: 27.7% of families have a monthly income of more than 10 minimum wages.
Source: Business Santa Catarina/Brazil | FIESC
MERCADO POTENCIAL: CONSUMO DE TECNOLOGIA
In Santa Catarina, 41.7% of homes have Internet access, an index above the Brazilian average (33%).
Of the computers connected to the network, 58.6% use broadband in the state, occupying second place in the national ranking.
Florianópolis is the Brazilian state capital with the highest number of inhabitants with a computer at home.
Balneário Camboriú and São José are among the 15 cities with most computers and Internet access.
Source: Digital Inclusion Map, 2012, FGV.
Over the years, the Santa Catarina vocation for industrial development has consolidated and advanced, through private investments and through the constancy of public incentive policies.
The result is an environment favorable to projects and to various opportunities for projects, with the formation of leading policies in such diverse sectors, such as the food and capital stock markets. They are sectors completely connected to global markets, which represent the potential of the Santa Catarina industry to grow even more and create new opportunities.
One of the main features of the Santa Catarina industrial production is the concentration of poles in all regions, with balance and development of local vocations. Thus, for each industrial sector, there are complete production chains, with the presence of clusters, with a wide range of suppliers and potentials for forming joint ventures.
Santa Catarina industry figures:
COMPANIES AND WORKERS
Number of establishments: 37,188 establishments
Employment (2014): 812,693 people