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Home > Why Santa Catarina > WHY INVEST IN SANTA CATARINA
WHY INVEST IN SANTA CATARINA

Internationally renowned companies confirm: in Santa Catarina, the environment is fully favorable to business, to starting with easy access to markets with high potential for growth.

In addition, the state brings together ideal conditions for private investments, such as: qualified labor, legal security for projects, tax incentive policies, robust infrastructure and logistics, and life quality indexes above the national average.

Santa Catarina also stands out for its solid industrial bases, concentrating activities with advanced technologies and offering a wide range of suppliers.

Legenda da foto / fiesc / invest sc

GENERAL DATA

BRAZIL

GDP 2013: US$ 2.246 trillion
GDP per capita 2013: US$ 11,208.08
Exports 2014: US$ 225.1 billion
Imports 2014: US$ 229 billion

SANTA CATARINA

Capital: Florianópolis
Estimated population (2015): 6,819,190
Area (km²): 95,733.978
Monthly nominal household income per head of resident population in 2014: R$ 1,245 (1)
Number of Municipalities: 295

(1) Source: IBGE, Research Board, Labor and Profit Coordination, Continuous National Research by Sample of Residences in 2014.

POTENTIAL OF THE DOMESTIC MARKET

GDP

SANTA CATARINA’S CGP PER CAPITA IS ARPIMD 10% ABOVE THE NATIONAL AVERAGE.

EMPLOYMENT

Number of formal jobs in the state in 2014: 2,273,933 (5.56% of Brazilian jobs)
Average salary of professionals with higher education: R$ 3,846.64

SANTA CATARINA STATE COMPARED TO COUNTRIES

GDP: US$ 123 billion
Value in 2008, greater than total GDPs of three countries: Uruguay, Paraguay and Bolivia in the same year

Territory
Area similar to that of countries like Ireland, Portugal, Austria and Hungary

Population
Greater number than Norway or New Zealand

GOVERNMENTAL POLICIES

ENVIRONMENT FAVORABLE TO BUSINESS

Through tax incentives, strengthening of strategic area, investments in innovation and training of work force, the Government of Santa Catarina State stimulates projects in the most varied of sectors.

TAX INCENTIVES

PRODEC: 48 months’ grace period for 75% of ICMS and ICMS reduced after grace period and Pro-employment – local and import incentives.
Construction of 12 innovation center, strategically located in central regions.

LEGAL SECURITY

Santa Catarina é o estado com maior transparência nos julgamentos administrativos tributários.

Fonte: Núcleo de Estudos Fiscais da FGV – NEF FGV/Direito

ASSESSMENT OF ENTREPRENEURS AND EXECUTIVES

(ENTREPRENEURIAL PERCEPTION)

KEY DIFFERENTIATING POINTS THAT LEVERAGE THE DEVELOPMENT OF THE STATE

  • 75% notice development
  • Main agents indicated: joint participation of public administration, intermediary agencies and private initiative. 
  • 68% indicate private investments as the main driver of development in Santa Catarina
  • Level of demand of the internal market
  • Investments from other states and countries
  • Innovation in industries
  • Tax incentives and ease of access to credit
  • Recognition and prestige of brands (companies) in the state on other markets
  • Entrepreneurism as a strong characteristic in Santa Catarina
  • Decentralization of business activity in the state

07 in 10 entrepreneurs and executives interviewed cite the quality image of products and services in Santa Catarina as a highly relevant point for local development.

SOURCE: FIESC

EXAME 2015 REVISTA RANKING:

The 100 best cities in Brazil for doing business

9 CITIES IN SANTA CATARINA:

Florianópolis • Itajaí • Balneário Camboriú • Jaraguá do Sul
• Blumenau • Joinville • Chapecó • Criciúma • São José

Main indicators of the best 100 cities for business in Brazil

GDP per capita

R$ 34,935

Average income of formal workers

R$ 2,295

Number of beds/1,000 inhabitants (healthcare)

3.4

Bandwidth Connections above 34 Mbps

4.5%

FLORIANÓPOLIS IS THE BEST POSITIONED STATE CAPITAL IN THE RANKING
(7th place)

Source: Exame Magazine | Editora Abril. October/2015.

Large companies recommend: Invest in Santa Catarina - Brazil

The new companies established in Santa Catarina

  • BERNECK

    Berneck is a company with over half a century of history. It is a national benchmark in MDP, MDF, and HDF panels, as well as Pine and Teak Lumber. Berneck has operated in Santa Catarina since 2012 and plans to install a new plant.

    "I, Gilson Berneck, President of the Berneck Group, recommend: Come, invest in Santa Catarina."

  • LS MTRON

    Tractor manufacturers who have spent two years on Brazilian soil. It is an example of the state's potential to attract new businesses. The company is part of the LS Group - the 13th largest business group in South Korea, with annual sales of over US$ 30 billion and more than 21,000 employees worldwide. ?

    "I, James Yoo, President of LS Mtron Brazil, recommend: Invest in Santa Catarina."
  • BMW capa

    BMW

    An example of the success in attracting investment. Automotive company, known worldwide, chooses Santa Catarina as the location of its first factory in Brazil.